Vera Bradley Recalls Stuffed Toys Due to Choking Hazard


The Consumer Product Safety Commission (CPSC) has announced the recall of all Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys because the pom-pom tail can detach from the body of the bear rattle and the bunny, posing a choking hazard to young children.

The recall includes about 97,000 Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys made of cotton and fleece. The bear ring rattle has a white teddy bear head, with arms attached to an O-shaped body with a green, blue, brown and pink crisscross pattern design rattle. The rattle measures about 4.25 inches in diameter. The stuffed bunny is 10 inches tall from the top of its head to the bottom of its foot and was sold in three print patterns, “Lillie Bell,” “Lola,” and “Tutti Frutti.” All of the recalled toys have a white pom-pom tail on the back.

The Vera Bradley name and the serial number are on a tag attached to the toy: Lola bunny, serial number 007590013357145; Lillie Bell, serial number 0000630012803140; Tutti Frutti, serial number 0000630012803142; and Bear Ring Rattle, serial number 007590013234135. The toys were sold at Vera Bradley stores, department stores, gift shops, and online from September 2012 to January 2014. The price ranged from $12 to $19.

The CPSC advises parents and caregivers to take these toys away from young children and return them to Vera Bradley for a full refund. Vera Bradley toll-free at 888.855.8372 from 8 a.m. to 9 p.m. ET Monday through Friday and 8:30 a.m. to 5 p.m. ET Saturday and Sunday or online at  Click on Product Recall for more information.