Consumers are feeling burned by Jessica Alba and her Honest Company as reports that the firm’s sunscreen does not work have started piling up.
Honest Company markets “safe and eco-friendly household and baby care products” including what is advertised as an SPF 30 sunscreen with “broad spectrum, mineral-based protection.” But consumers have been taking to social media to let Alba and the world know the product is ineffective, according to CNBC.
On Friday, The Honest Company issued a statement regarding the complaints, saying it stands by the sunscreen’s “safety and efficacy,” and that the product meets the standards issued by the U.S. Food and Drug Administration (FDA) when used as directed. The sunscreen’s directions state that the product should be applied 15 minutes before sun exposure and reapplied after 80 minutes of swimming or sweating. The company also claims that the sunscreen was tested by an independent third party, as the FDA requires, CNBC reports.
FDA rules require sunscreens to contain up to 25 percent zinc oxide. Investigators at NBC Chicago discovered, however, that The Honest Company dropped the percentage of the ingredient from 20 percent to 9.3 percent at some point, according to CNBC.
Last year, the majority of complaints concerning The Honest Company sunscreen focused on the lotion’s thick and greasy texture. Early this year, the product was reformulated, and the packaging was altered from a light blue, to white and yellow with colorful graphics. Reports of users suffering extensive sunburns while using the lotion began trickling in in March, then flooding in by July, Forbes reports.